Service Equals Marketing

“Successful brands make you feel like somebody”. This is a quote from Blogger/Speaker Chris Bogan.
It could not be more true for marketing and it is also very applicable for events – corporate or social! Look at it this way through the event industry eye: “I want people to feel good because they are using my company”. People feel good when they wear Prada, Hermes, Jimmy Coo and Other designer labels. Don’t you feel good when you put on that special brand you purchased? You acquire a certain confidence and a je ne sais quoi. Your brand and your company should give your customer the same feeling! How do you do this? One word SERVICE.
Service is your best marketing tool, why; it makes your clients talk about you. Great service results in return business and referrals. Great service, which by the way, costs nothing. Its return is worth a fortune. How much business did your last $4,000.00 dollar magazine ad bring in (mine brought nothing). How much did you make on the last event you did that came through a referral?
I was in an office today and saw a slogan on the wall which read “GET IT DONE”. We can all “get it done” can we “get it done RIGHT”? Providing a client with what they ask for is not enough in the 2000s, we have to give the client more and it is so easy to do, and again, it cost nothing. Make sure that every member of your organization is a positive personality and is ready to serve your client. I am not saying that we should let our clients walk all over us but it is important to really listen to the client and own your actions to them.
When your company develops a positive brand the employees and associates will value being linked to that brand. With that, comes a sense of pride your client will recognize and respect and soon the client is experiencing, sometimes subconsciously, the same sense of pride that they are in a relationship with your company…You have become their Prada Attache!
I will say one more thing about service. When you and your company go out of the way to provide great service there will also be the residual of warm fuzzy feelings on your end. You will be feeling that way because your Marketing/Service is working and your profit base is showing it.