HMMMMM Cupcakes

The following article is from the June Copy of the NACE (National Association of Catering Executives) trends report
Wedding Trend for Summer 2009
A New Twist on an Old Favorite: Cupcakes
In a recent survey of NACE members, cupcakes were reported as being among the top wedding trends of the summer.
NACE member and Pastry Chef Tiffani-Janelle, with Bobbi’s Cake Creations in Houston submitted this article
and the accompanying photographs that discusses the trend in greater detail.
Cupcakes are a nostalgic favorite that are the hottest trend in bakery retail.
They are everywhere, from small boutique bakeries to large conglomerate grocery stores. Not only is
the everyday convenience of the cupcake on the rise, the treat is seeing newfound popularity as the
perfect addition to a wedding celebration.
More and more brides are requesting that we design the cupcake tower of their dreams. Cupcakes can range in color and flavors
and be ornately decorated to match the theme and color of the celebration.
Cupcakes may or may not represent a savings. Rather, cupcakes are a trendy execution of a very traditional
celebratory staple, the wedding cake. In the specialty cake design firms, cupcakes can be “over the top” and
outlandish, and can rival even the best wedding cake designs.
A cupcake could surprisingly be priced around $3.00-$5.00 per serving depending on where you are in the
country. At some weddings, the bride will display a “dummy” cake, while others will have a traditional wedding
cake complimented by cupcake favors to take home.
Either way you cut it, with individual cupcakes or a tower of traditional tiers, your guests will be impressed.
J Patrick is the owner of J Patrick Designs, an Atlanta Based Event Design Company.
www.jpatrickdesigns.com